A Birmingham studio shaped by passion, culture, and collaborative creativity.
IronSpark was founded on the belief that world-class creative talent lives right here in Birmingham, Alabama. We built this studio to be the spark that drives that creative energy across the Southeast, proving that bold imagination and exceptional execution belong together.
By uniting our background in animation, game design, and interactive media, we bring a collaborative blend of creativity and technical expertise to every project. We share a deep passion for storytelling, visual design, and mentoring the next generation of creative talent. Ultimately, we are driven by projects where engaging media meets meaningful and lasting impact.
Brass Bralley is a creative executive with a passion for scaling production capabilities, championing artistic talent, and expanding the media and entertainment ecosystem across Birmingham and the Southeast. Prior to co-founding IronSpark, Brass built and scaled Pack Studios, the in-house creative department for Pack Health (acquired by Quest Diagnostics in 2022). Over a decade-long tenure, she recruited and led a multidisciplinary team of social scientists, writers, designers, and producers. Together, they spearheaded the development of countless digital health education programs used to help tens of thousands of patients and dozens of healthcare and life science clients.
At IronSpark, Brass drives studio strategy, business development, and creative direction, leveraging her background in digital media, documentary filmmaking, art history, and social science to develop compelling narratives across entertainment, gaming, and specialized client campaigns.
Beyond her professional work, Brass is a dedicated civic leader and a Hall of Fame past president of the Rotaract Club of Birmingham. Originally from Los Angeles, she has fallen in love with Birmingham over the past ten years, where she lives with her husband, Chris Wilhelm, and their two boys, Brooks and August.
William "Wink" Winkler is a creative director, producer, and multidisciplinary storyteller with more than 20 years of experience spanning animation, games, experiential design, and immersive entertainment. As Co-Founder and Head of Creative at IronSpark Studios, Wink leads the studio's creative vision, guiding projects from early concept development and narrative design through production, artistic direction, and final delivery.
Throughout his career, Wink has led creative teams across animation, game development, and immersive installations. Blending big-picture storytelling with hands-on technical leadership, he excels at building scalable production pipelines that bring ambitious ideas to life. He is also a recognized thought leader in emerging tech, focusing his research on digital ownership, player-driven economies, and the future of interactive entertainment.
In addition to his studio leadership, Wink serves as Assistant Professor and Program Director of Game Design at Samford University, where he mentors emerging artists, animators, designers, and developers. He holds computer animation degrees from Full Sail University and earned a Master of Fine Arts in Game and Interactive Design from Savannah College of Art and Design.
Originally from New York and raised in Florida, Wink now calls Birmingham home, where he is passionate about growing the creative industry across the Southeast and developing projects that connect audiences through meaningful storytelling, innovation, and immersive design.
We anchor every project in narrative because clear messaging and genuine emotion drive true connection. Whether we are entertaining players or educating patients, we design every visual with deep empathy, structural integrity, and clear intent.
We operate as an agile, independent studio that delivers world-class creative products. By cutting out typical agency bureaucracy and overhead, we provide the same premium capabilities that service massive corporations, but with maximum efficiency.
We believe that exceptional work is a direct reflection of how we treat our people. By fostering a supportive environment and taking true care of our team, we maintain the high standards and fresh energy required to make every single project a success.
